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Why hosting location matters

Updated on April 11, 2022

Through leveraging a number of different cloud hosting providers, Listed hosting is able to offer you the opportunity to host your website in more than 40 locations around the world. By offering cPanel in more locations than any other provider in Nigeria, we can offer an easy managed hosting experience – where we manage the hosting services, backups and monitoring leaving you to upload your website and go.

The question remains though – why does it matter where your website is hosted?

The first and most crucial consideration is website performance. By placing your website geographically as close to the bulk of your site visitors, you’ll find their website browsing experience of your site is significantly improved. According to certain statistics, quicker loading sites have higher conversion rates, and many users will click away (bounce) from your site if it takes too long to load. If you want to target primarily a UK audience, hosting your site in the UK is the ideal option, but if you want to target visitors in the East, Singapore may be the best option for you.

The other important benefit of placing your site is an aspect of search engine optimization (SEO). Google prefers to provide consumers with slightly customized results for their searches, therefore sites hosted ‘locally’ for that user will typically rank higher than those hosted elsewhere. So a site hosted in Nigeria will tend to rank higher for Google searchers searching from Nigeria than a site in the UK, and vice versa.

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  • How to register a domain, transfer a domain and buy Hosting Plan
  • Using Listed Hosting
  • What is Co-Cloud SSD Hosting?
  • What domain extensions can you host?
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